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JOBS

Copywriter

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
Contract type	Permanent Job
JOB FUNCTION	Marketing, Brand Communication & Digital Media/Marketing & Digital

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Copywriter

CompanyID (accounts for anonymous companies) 693,176

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Copywriter in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna
The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB
The Copywriter will be responsible for delivering engaging global copy and brand content across all channels, covering editorial features, social media, e-commerce, newsletters, seasonal storytelling narratives, press releases, CRM initiatives and other marketing launches (organic and paid). Acting as a guardian of the brand’s tone of voice, the person in this role will help define writing guidelines and maintain excellent standards for both internal and external teams to ensure clarity, consistency and attention to detail are retained at all times.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
Be the leader of the “Storytelling” of Zegna in every communication of the company.
Developing all copy for marketing messaging including digital marketing, social media, crm newsletters and website customer journeys.
Support the creative content team with early-stage campaign preparation and storytelling (e.g. ideation).
Create seasonal digital copy for Zegna’s high profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment. E.g. PR.
Manage the copy creative process from briefs, brainstorms and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
Overall copy project coordination - Responsible for managing creative copy flow ‘the gatekeeper and timekeeper’ and ensuring all publishing tools, calendars and briefs are up to date, with meticulous attention to detail regarding copy.
Ensure all online copy is proofread and fully approved prior to the go live date, confirming all copy in the staging documents are all up to date and accurate.
Leading freelance copywriter to be supported in the day by day work and proofreading

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

Previous experience in a similar role (+4 years) at an agency or high-end brand preferred
University degree in Literature, Fashion or Advertising
English native speaker, a business knowledge of Italian would be a plus (just for meetings, not for writing)
Luxury fashion background, preferrably with menswear experience
Work experience ideating, writing and managing copy across brand communication, especially e-commerce and digital marketing
Keen interest in storytelling and editorials of luxury / fashion
Resilient to pressure and continuos feedback
Excellent attention to detail and ability to prioritise workload within a dynamic and fast paced environment
Proactive attitude towards working collaboratively with direct and indirect team members

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
Contract type	Permanent Job
JOB FUNCTION	Marketing, Brand Communication & Digital Media/Marketing & Digital

Sustainability

At the forefront of ZEGNA's commitment to sustainability, our team ensures the implementation of a robust long-term strategy. We drive the identification of new sustainability risks, opportunities, and innovative pathways, aligning with our environmental responsibilities. Join ZEGNA and contribute to building a responsible tomorrow, dedicated to caring for people and our environment, fostering collaboration, and pursuing what has been one of ZEGNA’s pillars since its founding in 1910.

Style & Creative Design, Visual Merchandising and Store Planning

At the heart of ZEGNA, Style & Creative Design, Visual Merchandising, and Store Planning bring the brand's identity to life. These teams work together to define, design, and implement the brand storytelling, setting industry trends. Leading creative vision, crafting cohesive visual stories, and designing inspiring store experiences, they capture the essence of luxury.
Shape the future of luxury with us, drawing from our proud legacy while driving innovation and excellence.

Sales Channels & Retail Excellence

Sales Channels & Retail Excellence at ZEGNA form the cornerstone of our customer-centric strategy, integrating retail, sales channels, and hospitality to ensure exceptional, personalized customer experiences. Our clienteling approach, based on shared values and supported by continuous learning for our global sales team, is key to this mission.
Join us to define and implement retail processes and customer engagement across various channels, conveying the essence of Oasi Zegna.

Product Development, Manufacturing, End-to end Supply Chain

At ZEGNA, Product Development, Manufacturing, and End-to-End Supply Chain form the backbone of our value chain. Guided by Style & Creative Design's vision, Product Development brings each collection to life from concept to reality. Manufacturing oversees sourcing, engineering, planning, production, and quality assurance, embodying our commitment to excellence. Logistics ensures seamless product handling and transportation, while Customer Service delivers with precision, driven by customer insights. Join us in crafting excellence and making a meaningful impact on our legacy of quality and craftsmanship.

Merchandising & Planning

In the vibrant world of ZEGNA, Merchandising & Planning drive the design and implementation of merchandising strategies. Guided by Style & Creative Design's vision, this area ensures consistency between the company's image and market needs, seizes opportunities, and optimizes sales. Be part of this team, connecting every step of the way from the brand's storytelling origins to our customers, immersed in an ever-evolving journey of innovative discovery and excellence.

Marketing, Brand Communication & Digital Media

At the heart of ZEGNA's storytelling, we forge a pathway into the digital era through strategic innovation and consumer focus. Our teams lead initiatives to amplify brand value across all channels: from pioneering digital and omnichannel strategies to fostering impactful partnerships and curating compelling events, we shape the evolution of our brand's narrative. Join us in conveying our authenticity through compelling storytelling and transformative digital experiences.

Internship

At ZEGNA, you'll craft beauty, develop your strengths, and shape our future. Our integrated value chain offers a comprehensive view of the luxury industry through a lens of excellence, illustrating the interconnected journey from raw materials to finished products and to the customer. In this dynamic and fast-paced environment, you'll learn and grow on the job, collaborate with colleagues worldwide, and participate in enriching trainings to refine your skills and maximize your potential.
If you're eager to launch your career, send your application to us.

Corporate and Staff Functions

Corporate & Staff functions encompass a diverse array of roles that directly advance the business and support its growth. Our aim is to achieve excellence across all fields, delivering optimal service and experiences to both internal and external stakeholders. Every Corporate & Staff function at ZEGNA, from Finance & Control, Internal Audit, Legal, Compliance & Risk, Human Resources, General Services, Health, Safety & Environment, Procurement, and IT, embodies a progressive mindset and a personalized approach that reflects ZEGNA's authenticity.

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Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

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