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Social Media Manager

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
Contract type	Full-time
Team	Marketing & Customer Experience/Content Brand Marketing

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Social Media Manager

CompanyID (accounts for anonymous companies) 693,176

BASIC PURPOSE OF THE JOB

The Social Media Manager will be globally responsible for managing the brand message and social presence of the Zegna brand across all our social media channels. They will develop the social media strategy (in line with the brand marketing strategy) and its related content creation and publishing schedule. They will liaise with key stakeholders to realise their strategy – from creative to public relations and e-merchandising. They will inform the strategy by analysing data. As part of the wider community management, they will also work with our customer care team.

MAIN RESPONSIBILITIES

Global social strategy: develop the social media strategy aligned with the Brand Marketing Calendar, also taking into considerations social only opportunities and local market activities e.g. red carpet coverage
Agency management: oversee and manage the social agency for organic activities but with strong integration with paid social
Day to day management: manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, communicating the right message, in line with the strategy, and adapting content to suit different channels
Localised social strategy: partnering with local marketing teams to oversee local social media strategies for platforms such as WeChat, Weibo, Line and Kakao.
Publishing: oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
Content Briefing: together with the Creative Team, create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Talent Content Creators: coordinate with the Talent and Community coordinator in order to integrate his activity into the calendar and key messages, to promote your organisation and brand. Form key relationships with influencers across the social media platforms
Analysis: undertake audience, platform and platform research to inform strategy globally
Community Management: manage and facilitate social media communities by responding to social media posts and developing discussions
Stakeholder intergation and considerations:
- Deep integration with the omnichannel and particularly paid social media team to optimise campaign and content performance
- Collaborate with internal teams such as PR, Events and Retail to help maximise marketing opportunities and activations
- Managing HQ social strategy and calendars with key markets with a social media platform e.g. Japan, Korea and China
- Reporting and insights in collaboration with paid ADV team

PRINCIPAL SKILLS REQUIRED

Social media experience, working across multi-channels globally
Curious mindset, with a keen interest in social media, acting as the internal ‘expert’
Excellent organisational skills, with excellent attention to detail and ability to prioritise workload within a dynamic and fast paced enviroment
Proactive attitude towards working collaboratively with direct and indirect team members
Menswear and luxury brand background

Marketing & Customer Experience

Marketing & Customer Experience

Marketing & Customer Experience

We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future.

Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna’s brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.

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