MENU

EN

IT
ZH
JA

Back

Our Group

Our Road
Corporate Governance

Our Brands

Our Brands
Zegna
Thom Browne
Luxury Textile Laboratory Platform

Our Sustainable Ethos

Our Commitment
Our Green Soul
Our Actions

Our People

Our People
Zegna Careers
Thom Browne Careers
Luxury Textile Laboratory Careers

Personal Area
Investors

Media

Latest News
Press Releases

Close

CVM Marketing Automation Specialist

Job Details

Locations	Italy/Lombardia/Milano
Brand	Zegna
Contract type	Full-time
Team	Marketing & Customer Experience

Share with LinkedIn

CVM Marketing Automation Specialist

CompanyID (accounts for anonymous companies) 693,176

What makes You, Makes Zegna
At ZEGNA talents and passion of our people are the pillars of our success. We are looking for a CVM Marketing Automation Specialist that will drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets and will drive the process of Consumer Journey Marketing Automation to ensure Zegna has a properly integrated Outreach processes in line with the company objectives of creating hyper-personlized journeys to deliver outstanding consumer experiences.

Main Responsibilities:
MARKETING AUTOMATION

Responsible for the end-to-end processes in the marketing automation platform to ensure they help the business through orchestration of automated journeys. This will include piloting, testing, develop and deploy automated journeys on the dedicated platform, with the aim to improve conversions and increase retention.
Develop governance of the marketing automation platform and ensure successful delivery of journeys
Suggest and implement segment and target audiences for the personalized journeys
Monitor performances and propose journey optimizations by analyzing the effectiveness of the deployed journeys
Partner with CVM Journey Designer to guarantee alignment between journeys and related content
Closely collaborate with all CVM referents to adapt and/or create ad hoc journey initiatives that appeal to the local customer and his specificities
Articulate best practices sharing in the regions

CVM MARKET

Weekly and monthly alignment with market (Local CVM+Retail+Merch) to support local strategy on:
- Contact Strategy performance (one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, customer segment activations)
- Customer Portfolio Status (assignment and reassignment rate, calibration score, engagement rate)
- Consumers and sales performance vs. targets focusing on core KPIs (outreach sales, NPS, Zegna Friends, consumer activations
- Database Health (General KPIs covering customer codification, reach, information maintenance, and qualitative data gathering
Ad hoc reporting and analyses inclusive of product and customer behavior analysis
- Product performance at a customer segment level to identify opportunities and minimize risks
- Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.
- Store closure and CA turnover / transfer transition success rates around customer retention
Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy
Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary

Here are some experiences/skills that we are looking for:

Degree in Marketing/Economics is preferred
1 year of experience
Fluent Italian and English
Precision and attentions to details
Flexibility
Knowledge of Microsoft Office Package

What Makes You, Makes Our Team
When you join ZEGNA, you join a team, working together to shape the future of our company. To be successful in this role you have a passion for style that you take with you no matter where you go, mixing casual and luxury looks to fit your active lifestyle. You’re curious by nature, adventurous and interested in technology.

What makes You, Makes Our Legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. ZEGNA has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Sales Channels & Retail

Sales Channels & Retail

Sales Channels & Retail

Retail is more than just the act of selling products. Our Sales Channels & Retail teams bring our customers into our global community, sharing with them our creativity and craft, as well as our story and the journey of each item. These relationships are nurtured by our in-store teams and fostered by our headquarters and regional offices, who, together, are responsible for the definition, implementation, and execution of our retail strategy. It is collaboration, one of shared passion and tenacity, which ensures a level of excellence and a consistent client experience whether visiting our stores in Milan or Beijing.

Production & Services

Production & Services

Production & Services

Our Production & Services teams, which includes Technical Design, Production, and Operations, bring the artistry of our garments to life. These passionate and skilled individuals are responsible for the entire manufacturing and delivery process: from the sourcing of superior raw materials, to the careful construction of each piece, to how they are delivered to our customers.

These teams are divided into two areas: textiles and apparel.

Since 1910, we have been guided by the vision of our founder, Eremengildo Zegna, to create the world's most beatutiful fabrics. Today, our textile teams continue this tradition, creating fabrics and accessory collections through a considered combination of craftmanship and innovation.

Our apparel production units and teams that create our ready to wear, made to measure, knitwear, and leather goods, produce garments according to our high quality standards and innovative processes and techniques.

Thanks to our from sheep to shop, vertically-integrated approch the combined effort of each team ensures that the exceptional quality and vision we’ve become known for is present at every step along the way.

Marketing & Customer Experience

Marketing & Customer Experience

Marketing & Customer Experience

We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future.

Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna’s brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.

Manage & Support

Manage & Support

Manage & Support

Our Manage & Support teams ensure that everything runs smoothly. They ensure that people and processes are all heading in the right direction, that complex challenges are overcome, and that all our teams contribute to the growth and evolution of our company. In addition to supporting our staff, our Human Resources, Finance, Legal, and IT teams also take strategic decisions about how we operate as a business today, and where our business will be tomorrow. They are present at our headquarters in Milan as well as in the regions.

Design, Plan, Develop

Design Plan Develop

Design, Plan, Develop

Artistic talent and creative expression are key to our collections. So is craftsmanship, as we constantly tailor our traditions to reflect the evolving needs of our customers. These characteristics all can be found in our teams that Design, Plan, and Develop the garments for our collections.

The majority of these teams are based at our offices in Italy and Switzerland. Our Made to Measure ambassadors, however, can be found around the globe, due to the personal nature of this service. Whether based in Milan or our New York store, these teams work together so that our brand speaks with a single creative voice. They also collaborate to guarantee our products possess the excellence, innovation, and attention to detail our customers expect.

Related Positions

Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna.

VIEW OPEN POSITIONS

SUPPLY CHAIN BUSINESS CONTROL SPECIALIST

Manage & Support/Finance

,

Store Customer Advisor Outlet Las Rozas (Christmas Support)

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Engineering cost specialist

Production & Services

,

CVM Journey Specialist

Marketing & Customer Experience/Customer Relationship Management

,

Conseiller de vente - La Vallée Outlet

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Store Customer Advisor - La Samaritaine

Sales Channels & Retail

,

Store Customer Advisor Chinese Speaker - La Samaritaine

Sales Channels & Retail

,

Corporate Visual Merchandiser

Design, Plan, Develop/Corporate Merchandising

,

CVM Marketing Automation Specialist

Marketing & Customer Experience

,

ACCOUNTING & HR ADMINISTRATION SPECIALIST

Manage & Support/Human Resources

,

Design Studio Graphic Intern

Design, Plan, Develop/Design Studio

,

Cucitrice/Cucitore

Production & Services/Production

,

Analista tempi e metodi

Production & Services

,

Addett* al rammendo

Production & Services/Production

,

Assistant General Manager

Sales Channels & Retail/Retail Management

,

Sales Channels & Retail/Retail Management

,

Sales Assistant

Sales Channels & Retail/Retail Experience

,

Customer Advisor

Sales Channels & Retail

,

Brand Manager (West Coast), Wholesale

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Senior Manager of Ecommerce

Marketing & Customer Experience/Omnichannel & E-Commerce

,

Brand Manager (Northeast), Wholesale

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Brand Manager (Florida / Texas), Wholesale

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Design, Plan, Develop/Made to Measure/ Bespoke

,

Technical Visual Merchandiser Intern

Sales Channels & Retail/Visual Merchandising

,

Executive Assistant

Manage & Support/Human Resources

,

Junior Executive Assistant

Manage & Support

,

Intern Visual Merchandiser - Designer

Sales Channels & Retail/Visual Merchandising

,

HR Plant Specialist _ Internship

Manage & Support/Human Resources

,

Sales Channels & Retail/Buying & Retail Planning

,

IT Business Continuity Retail Direct to Consumer Specialist

Manage & Support/Information Technology

,

Design, Plan, Develop/Made to Measure/ Bespoke

,

KNITWEAR PLANT MANAGER

Production & Services/Production

,

Sales Channels & Retail/Retail Management

,

Accounts Receivable Analyst

Manage & Support/Finance

,

Sales Assistant

Sales Channels & Retail/Retail Experience

,

Manage & Support/Human Resources

,

Product Assitant & Order Entry

Design, Plan, Develop/Product Development

,

GENERAL SERVICES SPECIALIST

Production & Services/Supply Chain – Customer Service

,

Analista programmatore AS400

Manage & Support/Information Technology

,

IT Project Manager SAP Finance

Manage & Support/Information Technology

,

Manager of Ecommerce

Marketing & Customer Experience/Omnichannel & E-Commerce

,

Social Media Specialist - Freelancer

Marketing & Customer Experience/Content Brand Marketing

,

Digital Application Manager

Manage & Support/Information Technology

,

Store Manager Florence

Sales Channels & Retail

,

Store Customer Advisor - Zurich Airport

Sales Channels & Retail

,

Assistant Store Manager Outlet La Vallée

Sales Channels & Retail/Sales Channels (wholesale/travel/outlet)

,

Customer Advisor

Sales Channels & Retail/Retail Experience

,

Technical Accounting Specialist

Manage & Support/Finance

,

Work Organization Specialist (time and methods)

Production & Services/Production

,

Customer Service Specialist (Tempo Determinato)

Production & Services/Supply Chain – Customer Service

,

WORK ORGANIZATION SPECIALIST

Production & Services/Production

,

Brand PR Specialist

Marketing & Customer Experience/Communication (PR & Events)

,

Visual Merchandising Internship

Sales Channels & Retail/Visual Merchandising

,

Store Customer Advisor - Bicester

Sales Channels & Retail

,

Store Customer Advisor - Guatemala

Sales Channels & Retail

,

Executives compensation and shares plan Specialist

Manage & Support/Human Resources

,

Store Customer Advisor - Zurich Globus

Sales Channels & Retail

,

Engineering cost specialist

Production & Services/Operations

,

Store Manager - Panamá

Sales Channels & Retail

,

Junior Customer Delighting Specialist - Milan

Marketing & Customer Experience/Customer Relationship Management

,

Store Customer Advisor - London New Bond Street

Sales Channels & Retail

,

IT SOX Risk and Compliance Manager

Manage & Support/Information Technology

,

TREASURY SPECIALIST

Manage & Support/Finance

,

Customer Advisor

Sales Channels & Retail/Retail Experience

,

IT SAP Retail Direct to Consumer Specialist

Manage & Support/Information Technology

,

SAP Material Management Specialist

Manage & Support/Information Technology

,

Key Account Manager -Milan

Sales Channels & Retail

,

HR Payroll Administration & Accounting Specialist

Manage & Support/Human Resources

,

Global Events Coordinator

Marketing & Customer Experience/Communication (PR & Events)

,

Manutentore Junior

Production & Services

,

Events Project Coordinator - Freelancer

Marketing & Customer Experience/Content Brand Marketing

,

Consumer Care Specialist

Marketing & Customer Experience/Customer Relationship Management

,

Tirocinio Gestione materia prima e Logistica

Production & Services/Production

,

EMEA Health Safety Environment Manager

Manage & Support/Property Management/ General Services

,

Addett* al cucito a macchina o a mano

Production & Services/Production

,

Jr. Product Specialist

Design, Plan, Develop/Product Development

,

Store Customer Advisor - Amsterdam

Sales Channels & Retail

,

SOX Senior Finance Compliance Specialist

Manage & Support/Finance

,

Customer Advisor

Sales Channels & Retail/Retail Experience

,

Production & Services

,

Bespoke Pattern Maker

Design, Plan, Develop/Made to Measure/ Bespoke

email

email

email

language English

sitemap

Corporate Governance
Our Sustainable Ethos
Our Brands
Our People
Investors
Latest News

Brands

Zegna
Thom Browne
Luxury Textile Laboratory Platform

GROUP SITES

Zegna
Thom Browne

legal

Code of Ethics
Privacy&Policy
Cookie Policy
Terms & Conditions

Ermenegildo Zegna N.V., Amsterdam, P.IVA 00154990022 PEC. zegna.holditalia.spa@legalmail.it

Cookie policy

x

We use technical cookies, that are always enabled and necessary for the website to work correctly, and analytic and profiling cookies, including third party ones, to allow us to measure the usage and performance of the web site and send advertising, including targeted advertising. To accept all cookies, click «Accept». To manage or disable cookies click on «Manage». To refuse all cookies and close the banner click on «x»; in this case you can continue to navigate the site and only technical cookies will be used. If you would like to learn more, please read our Cookie Policy

Manage

Accept