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Assistant Store Manager

Job Details

Locations	Turkey/Marmara/Istanbul
Brand	Zegna
Contract type	Full-time
Team	Sales Channels & Retail Excellence/Retail

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Assistant Store Manager

CompanyID (accounts for anonymous companies) 693,176

MISSION OF THE ROLE
As a Zegna Assistant Store Manager you will support the Store Manager in all the activities related to store business objectives, including sales development, staff management and operational activities.
You will cultivate a genuine customer-centric culture gaining a deep understanding of the client, ensuring personalized service levels and building authentic and lasting relationships.
Yo uwill be a dynamic and inspiring leader building an energized, accountable and effective team.

MAIN RESPONSIBILITIES
Business Development and Sales Management

Achieve targets and goals	Achieve individual daily, weekly, monthly and yearly sales and KPI's targets while ensuring a warm and personalized customer experience. Support the Store Manager in preparing and executing the Morning Briefing, translating store KPI's into action plans for the team. Actively support the team on the sales floor to optimize productivity; actively coach the team to enhance individual performance. Provide accurate and effective staff schedules to Store manager by analysing the traffic trends to ensure the adequate floor coverage
Develop business and foster Marketing initiatives	Collaborate with Store Manager and local Marketing and CRM to develop and implement localized clientelling initiatives to generate new and activate lapsed clients.
KPI’S: Annual Sales vs. Budget, Cross Selling & Upselling, Avg. Ticket, Store Conversion rate, Client Activation and Retention

Customer Understanding & Engagement

Champion, deliver and monitor a customer centric culture	Implement and supervise the execution of the Selling Flow. Create a warm and friendly store environment aligned with our casual luxury brand. Develop "story telling" capabilities within the team to ensure the highest level of customer connection. Ensure that client outreach is personalized and aligned with personal interests, lifestyle, etc.
Develop customer database	Monitor periodic CRM/Marketing KPI's and reporting to capture meaningful customer data for building relationship and ensuring the appropriate customer data collection through the appropriate tools.
KPI’S: CRM Database Management, Customer Portfolio Management, Retention Rates, Store KPI

Team Development and Team Spirit

Align and cascade	Communicate information related to Company/Region priorities and goals and nurture a positive and dynamic internal environment. Embrace and promote change and transformation and actively inspire others to do the same.
People Management	Facilitate the on-boarding plan for every new employee. Provide regular individual feedback (daily/weekly/monthly). Coach store team to develop competencies and support their growth; ensure training program deployment. Motivate and engage the team by maintaining high performance standards. Support the Store Manager in identifying training needs and ensuring the implementation of training activities
HR Management	Is aware of the employees’ problems and takes any actions to help problem solving, informing Store Manager and HR
KPI’S: Staff Turnover, Sales x FTE, E-learning completion

Brand Presentation

Product	Work with Store Manager to provide effective feedback on products and collections and keeping up to date on stock situation, consolidation and transfers.
VM and impact	Ensure the implementation of VM guidelines, in collaboration with Store Manager and VM, to ensure interior and exterior image. Ensure the implementation of Company guidelines in terms of store experience (team grooming, music, video, food and beverage etc.) and store maintenance.
Retail Training	Support Store Manager in planning and organizing the team ‘s attendance to product trainings and in achieving trainings' goals
KPI’S: Retention Rate, Feed-back from Regional and Corporate HQ

Retail and Store Operations

Guidelines compliance	Ensure the store team adheres to guidelines policies and procedures in all areas of operational activities and inform Store Manager of any non compliant aspect. Sponsor, execute and supervise the adoption of the Zegna Code of Ethics. Supervise the logistic procedures and the stock management.
Risk management and Health & Safety	In collaboration with Store Manager, ensure the adoption of H&S regulations and the attendance of the store team on H&S specific training courses.
Store digital services	Ensure and supervise the usage of digital services to increase business opportunities and virtual sales and to improve customer service
KPI’S: Inventory Results, Digital Service Usage, Local Audit Program, Store KPI

PARTNERSHIPS

Internal: Retail Merchandising, Marketing, Retail Operations, HR, Finance

External: Hotels, Clubs, Trade Associations

BACKGROUND AND PRINCIPAL SKILLS REQUIRED FOR THE POSITION (Functional and core competences, key professional experiences, language requirements, education, travel requirements)
Functional Competences	Selling, Product Knowledge, Inventory Control & Loss Prevention, Employment Cycle, Policy and Compliance
ZEM Proficiency Level	To be defined in consistency with Job Banding outcomes
Key Experiences	In-Store experience, Team Leadership experience, Hospitality/Luxury backgrounds is a must
Education	As required by Local Market
Languages	As required by Local Market
Travel requirements	As required by Local Market

Sales Channels & Retail Excellence

Sales Channels & Retail Excellence

Sales Channels & Retail Excellence

Sales Channels & Retail Excellence at ZEGNA form the cornerstone of our customer-centric strategy, integrating retail, sales channels, and hospitality to ensure exceptional, personalized customer experiences. Our clienteling approach, based on shared values and supported by continuous learning for our global sales team, is key to this mission.
Join us to define and implement retail processes and customer engagement across various channels, conveying the essence of Oasi Zegna.

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