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          Copywriter

          职位详情

          地点
          Italy/Lombardia/Milano
          品牌
          Zegna
          合同类型
          全职机会
          职能分类
          市场营销、品牌传播与数字媒体/市场营销与数字媒体
          通过 LinkedIn 分享
          所有职位

          Copywriter
          CompanyID (accounts for anonymous companies) 693,176

          At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Copywriter in Milan to contribute to our proud legacy and help shape our vibrant future.

          What makes you, makes Zegna
          The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.
           
          BASIC PURPOSE OF THE JOB
          The Copywriter will be responsible for delivering engaging global copy and brand content across all channels, covering editorial features, social media, e-commerce, newsletters, seasonal storytelling narratives, press releases, CRM initiatives and other marketing launches (organic and paid). Acting as a guardian of the brand’s tone of voice,  the person in this role will help define writing guidelines and maintain excellent standards for both internal and external teams to  ensure clarity, consistency and attention to detail are retained at all times.

          What makes up your day
           
          Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.
           
          In this role, you will:
          • Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
          • Be the leader of the “Storytelling” of Zegna in every communication of the company.  
          • Developing all copy for marketing messaging including digital marketing, social media, crm newsletters and website customer journeys.
          • Support the creative content team with early-stage campaign preparation and storytelling (e.g. ideation).
          • Create seasonal digital copy for Zegna’s high profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment. E.g. PR.
          • Manage the copy creative process from briefs, brainstorms and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
          • Overall copy project coordination - Responsible for managing creative copy flow ‘the gatekeeper and timekeeper’ and ensuring all publishing tools, calendars and briefs are up to date, with meticulous attention to detail regarding copy.
          • Ensure all online copy is proofread and fully approved prior to the go live date, confirming all copy in the staging documents are all up to date and accurate.
          • Leading freelance copywriter to be supported in the day by day  work and proofreading

          What makes you, makes our team
           
          When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:
          • Previous experience in a similar role (+4 years) at an agency or high-end brand preferred
          • University degree in Literature, Fashion or Advertising
          • English native speaker, a business knowledge of Italian would be a plus (just for meetings, not for writing)
          • Luxury fashion background, preferrably with menswear experience
          • Work experience ideating, writing and managing copy across brand communication, especially e-commerce and digital marketing
          • Keen interest in storytelling and editorials of luxury / fashion
          • Resilient to pressure and continuos feedback
          • Excellent attention to detail and ability to prioritise workload within a dynamic and fast paced environment
          • Proactive attitude towards working collaboratively with direct and indirect team members

          What makes you, makes our legacy
           
          Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.
           
          Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.
           

          职位详情

          地点
          Italy/Lombardia/Milano
          品牌
          Zegna
          合同类型
          全职机会
          职能分类
          市场营销、品牌传播与数字媒体/市场营销与数字媒体
          通过 LinkedIn 分享
          风格与创意设计、视觉陈列 和店铺规划
          风格与创意设计、视觉陈列 和店铺规划

          风格与创意设计、视觉陈列 和店铺规划


          作为 ZEGNA 的核心之一,风格与创意设计、视觉陈列和店铺规划团队赋予品牌独特的生命力。这些团队共同定义、设计并践行品牌故事,引领行业趋势。他们通过构建创意愿景,打造相关的视觉故事,设计鼓舞人心的店铺体验,捕捉了奢华的精髓。

          与我们一起塑造奢华的未来,从我们引以为豪的传承中汲取灵感,同时推动创新和卓越。

          销售渠道与卓越零售
          销售渠道与卓越零售

          销售渠道与卓越零售


          ZEGNA的销售渠道与卓越零售团队是我们以客户为中心战略的基石,通过整合零售、销售渠道和款待服务,确保为客户提供卓越、个性化的体验。我们的客户服务方法基于共同的价值观,并由全球销售团队的持续学习支持,这是我们使命的关键。

          加入我们,定义和实施零售流程及客户参与,通过各个渠道传递Oasi Zegna的核心理念。

          市场营销、品牌传播与数字媒体
          市场营销、品牌传播与数字媒体

          市场营销、品牌传播与数字媒体


          在ZEGNA承担着“故事讲述”的核心使命,我们通过战略创新和消费者导向开辟数字时代的道路。我们的团队主导各类举措,提升品牌价值:从开创性的数字和全渠道策略到建立有影响力的合作伙伴关系和策划引人入胜的活动,我们塑造了品牌故事的发展。加入我们,通过引人注目的讲述和变革性的数字体验传达我们的真实性。

          实习
          实习机会

          实习


          在ZEGNA,你将致力于美好的创造,发展你的优势,并塑造我们的未来。我们的垂直供应链和价值链通过卓越的视角提供了对奢侈品行业的全面了解,展示了从原材料到成品以及客户的互联旅程。在这个充满活力和快速变化的环境中,你将通过实际工作学习和成长,与全球同事合作,并参加丰富的培训,以提升你的技能和最大化你的潜力。如果你渴望启动你的职业生涯,请向我们提交申请。

          商品与规划
          商品与规划

          商品与规划


          在充满活力的ZEGNA世界中,商品与规划团队推动了商品策略的设计和实施。在Style & Creative Design愿景的引导下,这一领域确保公司形象与市场需求的一致性,抓住机遇并优化销售。加入这个团队,从品牌故事的起源到我们的客户,每一步都紧密相连,沉浸在不断创新发现和卓越的旅程中。

          可持续发展
          可持续发展

          可持续发展



          在ZEGNA对可持续发展的承诺前沿,我们的团队确保实施稳健的长期战略。我们推动识别新的可持续性风险、机会和创新路径,与我们的环境责任保持一致。加入ZEGNA,您将为构建一个负责任的未来做出贡献,专注于关爱人类和环境,促进合作,并践行自1910年公司创立以来一直作为ZEGNA支柱的价值观。

          办公室职能
          办公室职能

          办公室职能


          办公室职能涵盖了多样化的角色,这些角色直接推动业务发展并支持其增长。我们的目标是在各个领域实现卓越,为内部和外部利益相关者提供最佳服务和体验。在ZEGNA,每个办公室职能团队,从财务与控制、内部审计、法律、合规与风险、人力资源、综合服务、健康、安全与环境、采购到IT,都体现了前瞻性的思维和个性化的方式,反映了ZEGNA的真挚。

          产品开发、制造、供应链
          产品开发、制造、供应链

          产品开发、制造、供应链


          在ZEGNA,产品开发、制造和供应链团队构成了我们价值链的核心。产品开发在风格与创意设计的愿景指导下,将每一个系列从概念带进现实。制造部门负责采购、工程、规划、生产和质量保证,体现了我们对卓越的承诺。物流部门确保产品的无缝处理和运输,而客户服务部门凭借客户洞察,精确地提供服务。加入我们,共同打造卓越之路,为我们质量与工艺的传承做出有意义的贡献。

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