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Public Relations Specialist

Job Details

Locations	United States/NY/New York
Brand	Zegna
Contract type	Permanent Job
JOB FUNCTION	Marketing, Brand Communication & Digital Media/Marketing & Digital

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Public Relations Specialist

CompanyID (accounts for anonymous companies) 693,176

ABOUT ZEGNA

The global leader in luxury menswear, ZEGNA was founded in the Italian Alps in 1910. Part of the Ermenegildo Zegna Group, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities—a philosophy embodied by Oasi Zegna, the home of our values. The inspiration behind the brand’s values, Oasi Zegna, continues to guide everything we do at ZEGNA — from supporting our people to fostering a culture of growth, where craftsmanship and innovation are core elements of our learning processes and long-term growth strategy.

YOUR ROLE AT ZEGNA

As the Public Relations Specialist at ZEGNA, you will be an integral part of our communications team, supporting the development and execution of strategic public relations initiatives across the U.S. market. This is a unique opportunity to join one of the world’s most iconic luxury menswear brands, contributing to its visibility through press, media, talent, and cultural storytelling.

Reporting to the Director of PR and Communications, you will play an integral role in supporting the brand’s voice in a fast-paced, and collaborative environment. This role is ideal for someone who thrives in both operational precision and creative partnership, and who is eager to grow within the world of luxury fashion communications.

The core responsibilities of this position include, but are not limited to, the following:

HOW YOU BRING IT TO LIFE

Here’s how you’ll bring this role to life each day — making it your own and shaping it with your unique talents and expertise:

Sample Management

Manage sample closet, focusing on high volume of editorial requests and sample trafficking
Liaise with US PR Agency handle daily editorial requests for North America, including but not limited to confirming looks/samples, send outs, returns, etc.
Monitor sample sign outs, coordinating with the Logistics department, while maintaining a well-organized sample closet
Execute store pulls for key outlets, stylists, gifting, dressing, etc. and maintain close relationship with retail teams
Coordinate seasonal sample orders, maintaining close communication with production to anticipate sample deliveries
Track all new sample deliveries from Milan, inputting all pieces into Launchmetrics (Fashion GPS) and updating internal sample tracking documents
Supervise local and international shipments for both editorial & VIP pulls; partner with Logistics team to compile all necessary shipping documents; ensure inventory is returned and reconciled in retail systems

Press & Outlets

Support PR Agency by providing credit information
Assist with national and regional press, supporting creative pitch angles and maintain a fully updated mailing list, inclusive of stylists and industry leaders
Support the ideation of brand stories, collection and product pitches for national and regional outlets
Monitor print publications, websites & relevant social media accounts, ensure quick credit alerts with the support of Meltwater and similar tools
Clip, organize and compile print, online and social media coverage for Weekly Report
Clip, organize and compile print, online and social media coverage for dedicated recaps for special projects such as fashion shows, special events, campaign launches, etc.
Partner with PR Agency to compile Monthly Evaluation Report to submit to HQ and track results YOY
Maintain master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities
Report on competitor activity and initiatives, as well as relevant industry trends, key industry events, projects, collaborations and relevant VIPs of the moment
Provide insights, perspective and ideation around key moments, opportunities and new markets

VIP & Celebrity Fittings

Oversee all NYC based dressing events and fittings - delivering samples, scheduling tailors and arranging appointments and fitting rooms with retail teams as needed.
Mange VIP and community custom orders as needed. Oversee production, tailoring, dry cleaning, shipping and delivery timelines as necessary to ensure product is available as requested or committed. Communicate timelines and deadlines clearly with all relevant parties.
Support MTM, Bespoke and VIP teams during appointments, arriving early to greet guests, bringing out inventory, searching for sizing, and providing additional front and back of house support during appointments
Build genuine personal relationships and collaborate closely with retail teams to ensure delivery of memorable, elevated brand experience

Events & Gifting

Support US Press Days
Prepare gifting/seeding initiatives and mailings, sourcing addresses and sizes, overseeing gift wrapping and logistics/deliveries; carry out yearly holiday gifting program to key partners and friends of the brand
Provide hands-on and on-site support at ZEGNA events for Press & VIP including guestlist, greeting and behind the scenes
As needed, support Press & VIP fashion show preparation including but not limited to constructing Press & VIP guestlists, organizing fittings, coordinating all travel and accommodation logistics, arranging meals and experiences

Administrative

Track all PR expenses and maintain accurate budget summaries
Create monthly PR and Celebrity highlight decks for key retail leaders
Support HQ and market requests for pitch decks, recap decks, face sheets and other relevant summary documents
Create New Vendors as needed, process invoices and maintain support on payment tracking
Perform general administrative duties including maintaining organized media library, archiving, scanning, packaging, gift wrapping, etc.
Ensure retail teams have access to assets and collateral as needed
Support team members in marketing department as needed during key moments

WHO YOU ARE

This is how you show up:

You bring 3+ years of PR experience, ideally in high-end fashion, luxury goods, or within a top PR agency
You are a driven, detail-oriented communicator with a deep passion for luxury fashion and a pulse on culture
You thrive in a fast-paced, high-volume, collaborative environment and have a proactive, can-do mindset
You are both meticulous and creative — equally comfortable organizing samples and building relationships with editors
You bring a refined sese of style & an understanding of what exceptional presentation looks like in a luxury environment
You’re globally minded, ideally with experience working with international brands or agencies.
You are highly organized, service-oriented, and skilled in managing simultaneous projects
You’re proficient in Microsoft Office Suite, Launchmetrics (Fashion GPS), Cision, Adobe, and media monitoring tools such as DMR, Meltwater, or Burrelles
You understand the value of brand storytelling and are excited to help amplify ZEGNA’s message.
Above all, you’re innately curious, hungry to grow, and eager to contribute to a globally iconic brand

YOUR ZEGNA OFFER

Annual gross salary range: $70,000–$80,000
Hybrid work model (4 days in office required), designed to balance flexibility and in-person collaboration
Comprehensive benefits including medical, dental, vision, 401(k) with employer match, and commuter benefits
Paid time off and holidays, with accrual based on tenure and role
Opportunity to contribute to a growing, global brand at the forefront of luxury and innovation

NATURALLY IN ZEGNA

Joining us means stepping into a world of excellence, where the uniqueness of our authenticity is rooted in the talents of our people, who together contribute to weaving a story of innovation and craftsmanship. You will become part of an ongoing journey of development, uncovering your talents while contributing to a proud legacy and a vibrant tomorrow.

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