Global Digital Communications Specialist

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Global Digital Communications Specialist

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Sedi	Italy/Lombardia/Milano
Brand	Zegna
FUNZIONE LAVORATIVA	Marketing, Brand Communication & Digital Media/Marketing & Digital

Global Digital Communications Specialist

CompanyID (tiene conto delle azienda anonima) 693.176

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Global Digital Communications Specialist in Milan to contribute to our proud legacy and help shape our vibrant future.

What makes you, makes Zegna
The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

BASIC PURPOSE OF THE JOB

The Global Digital Communications Specialist supports the execution and optimization of ZEGNA’s global digital communications strategy across email and SMS channels. The role focuses on delivering effective lifecycle communications, supporting brand needs, and ensuring consistent, engaging, and data-driven customer journeys across all digital touchpoints. Working closely with Global CVM, Content, Media, IT, Digital Business, and regional teams, you will help nurture the digital customer throughout the entire lifecycle while contributing to performance analysis, testing, and continuous optimization.

What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

Digital Communications & Lifecycle Execution

Support the execution of ZEGNA’s global email and SMS lifecycle strategy across key branding and lifecycle customer journeys (welcome, abandoned cart, post-purchase, re-engagement, dormant users).

Build, deploy, and optimize automated, transactional, and behavior-triggered communications at scale using the global marketing automation platform.

Ensure timely and accurate delivery of campaigns while maintaining high standards of design, copy, and brand consistency in line with ZEGNA’s tone of voice and luxury positioning.

Coordinate the operational execution of campaigns with an external content-filling agency, ensuring accuracy, consistency, and on-time delivery across all markets.

Campaign Management, Planning and performance

Own and maintain the global digital marketing calendar for email and SMS communications, ensuring clear planning, prioritization, and alignment with global and regional stakeholders.

Design, Plan, schedule, and coordinate all digital communication activities in line with commercial priorities, launches, and key brand moments.

Execute global and regional digital communication campaigns, working closely with regional teams to adapt content, timing, and targeting local market needs.

Support testing initiatives (A/B testing on subject lines, content, layouts, segmentation) to continuously improve engagement and conversion rates.

Act as the day-to-day point of contact for the external content-filling agency, briefing campaigns, reviewing outputs, and ensuring alignment with global guidelines and timelines.

Monitor campaign performance across all global digital communications, tracking key engagement and conversion metrics to assess effectiveness and identify optimization opportunities.

Ensure correct UTM tagging and tracking implementations for all digital communication campaigns, working closely with analytics and regional teams to guarantee accurate attribution and reporting.

Contribute to performance reporting by consolidating results, highlighting insights, and supporting post-campaign analyses to inform future communications.

Digital Clienteling Activities

Support the planning and execution of one-to-one and one-to-few digital communication campaigns aimed at driving sales and strengthening relationships with ZEGNA’s top customer segments.

Act as digital customer advisor for a selection of top digital European clients

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

Minimum 3+ years of experience in digital communications, CRM, lifecycle marketing, or marketing automation roles.

Hands-on experience executing email and/or SMS campaigns, including automated and triggered communications.

Strong understanding of customer lifecycle marketing and omnichannel communication principles.

Strong interest in developing relationships with clients

Analytical mindset with the ability to interpret data and translate insights into actionable improvements.

Strong attention to detail, organization, and ability to manage multiple campaigns simultaneously.

Collaborative, proactive, and comfortable working in a fast-paced, international environment.

Familiarity with marketing automation tools (Microsoft Dynamics 365); basic HTML/CSS knowledge is a plus.
Experience working within Adobe Analytics environments to monitor digital communication performance, analyze customer behavior, and support data-driven optimization of campaigns.
English (mandatory), Italian (preferred), Other European languages are a plus

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.