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Consumer Value Creation Specialist

Job Details

Locations
Italy/Lombardia/Milano
Brand
Zegna
Contract type
Permanent Job
Team
Sales Channels & Retail Excellence/Retail Excellence

Consumer Value Creation Specialist
CompanyID (accounts for anonymous companies) 693,176

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Consumer Value Creation Specialist in Milan to contribute to our proud legacy and help shape our vibrant future.
 
What makes you, makes Zegna
The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.
 
BASIC PURPOSE OF THE JOB
Drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets.

What makes up your day
 
Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.
 
In this role, you will:

  • Daily alignment with markets (Local CVM+Retail+Merch) to cover reporting on:

    • Consumers and sales performance vs. targets focusing on core KPIs: Outreach Sales, NPSZegna FriendsConsumer Activations

    • Database Health: general KPIs covering customer codification, reach, information maintenance, and qualitative data gathering, profile merge status

    • Contact Strategy performance: one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, consumer segment activations

    • Consumer Portfolio Status: assignment and reassignment rate, calibration score, engagement rate

  • Ad hoc reporting and analyses inclusive of product and customer behavior analysis:

    • Product performance at a customer segment level to identify opportunities and minimize risks

    • Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.

    • Store closure and CA turnover / transfer transition success rates around customer retention

  • Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy

  • Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary

  • Drive adoption and business benefits through day-to-day support to local CVM

Overall, work together with local CVM team on reporting and planning taking a proactive and results-oriented approach

What makes you, makes our team
 
When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

  • 1/2 years experience in a similar role

  • Fluent English, other languages a plus 

  • Strategic mindset, organizational and interpersonal skills

  • Analytical skills

  • Great communicator to drive CVM with markets

  • Ability to work in team and fast-paced environment
  • High flexibility and reactivity


What makes you, makes our legacy
 
Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.
 
Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.
 


 
Sustainability
Sustainability

Sustainability



At the forefront of ZEGNA's commitment to sustainability, our team ensures the implementation of a robust long-term strategy. We drive the identification of new sustainability risks, opportunities, and innovative pathways, aligning with our environmental responsibilities. Join ZEGNA and contribute to building a responsible tomorrow, dedicated to caring for people and our environment, fostering collaboration, and pursuing what has been one of ZEGNA’s pillars since its founding in 1910.

Style & Creative Design, Visual Merchandising and Store Planning
Style & Creative Design, Visual Merchandising and Store Planning

Style & Creative Design, Visual Merchandising and Store Planning


At the heart of ZEGNA, Style & Creative Design, Visual Merchandising, and Store Planning bring the brand's identity to life. These teams work together to define, design, and implement the brand storytelling, setting industry trends. Leading creative vision, crafting cohesive visual stories, and designing inspiring store experiences, they capture the essence of luxury. 
Shape the future of luxury with us, drawing from our proud legacy while driving innovation and excellence.

Sales Channels & Retail Excellence
Sales Channels & Retail Excellence

Sales Channels & Retail Excellence


Sales Channels & Retail Excellence at ZEGNA form the cornerstone of our customer-centric strategy, integrating retail, sales channels, and hospitality to ensure exceptional, personalized customer experiences. Our clienteling approach, based on shared values and supported by continuous learning for our global sales team, is key to this mission.
Join us to define and implement retail processes and customer engagement across various channels, conveying the essence of Oasi Zegna.

Product Development, Manufacturing, End-to end Supply Chain
Product Development, Manufacturing, End-to end Supply Chain

Product Development, Manufacturing, End-to end Supply Chain


At ZEGNA, Product Development, Manufacturing, and End-to-End Supply Chain form the backbone of our value chain. Guided by Style & Creative Design's vision, Product Development brings each collection to life from concept to reality. Manufacturing oversees sourcing, engineering, planning, production, and quality assurance, embodying our commitment to excellence. Logistics ensures seamless product handling and transportation, while Customer Service delivers with precision, driven by customer insights. Join us in crafting excellence and making a meaningful impact on our legacy of quality and craftsmanship.

Merchandising & Planning
Merchandising & Planning

Merchandising & Planning


In the vibrant world of ZEGNA, Merchandising & Planning drive the design and implementation of merchandising strategies. Guided by Style & Creative Design's vision, this area ensures consistency between the company's image and market needs, seizes opportunities, and optimizes sales. Be part of this team, connecting every step of the way from the brand's storytelling origins to our customers, immersed in an ever-evolving journey of innovative discovery and excellence.

Marketing, Brand Communication & Digital Media
Marketing, Brand Communication & Digital Media

Marketing, Brand Communication & Digital Media


At the heart of ZEGNA's storytelling, we forge a pathway into the digital era through strategic innovation and consumer focus. Our teams lead initiatives to amplify brand value across all channels: from pioneering digital and omnichannel strategies to fostering impactful partnerships and curating compelling events, we shape the evolution of our brand's narrative. Join us in conveying our authenticity through compelling storytelling and transformative digital experiences.

Internship
Internship

Internship


At ZEGNA, you'll craft beauty, develop your strengths, and shape our future. Our integrated value chain offers a comprehensive view of the luxury industry through a lens of excellence, illustrating the interconnected journey from raw materials to finished products and to the customer. In this dynamic and fast-paced environment, you'll learn and grow on the job, collaborate with colleagues worldwide, and participate in enriching trainings to refine your skills and maximize your potential.
If you're eager to launch your career, send your application to us.

Corporate and Staff Functions
Corporate and Staff Functions

Corporate and Staff Functions


Corporate & Staff functions encompass a diverse array of roles that directly advance the business and support its growth. Our aim is to achieve excellence across all fields, delivering optimal service and experiences to both internal and external stakeholders.  Every Corporate & Staff function at ZEGNA, from Finance & Control, Internal Audit, Legal, Compliance & Risk, Human Resources, General Services, Health, Safety & Environment, Procurement, and IT, embodies a progressive mindset and a personalized approach that reflects ZEGNA's authenticity.